Instagram
Tool 1.11 · Instagram
CPM Calculator
Work out Cost per Mille (CPM) and compare against industry benchmarks.
Campaign data
CPM
£0.00
Industry benchmarks
Instagram Feed £5–£12 YOU
Instagram Reels £3–£8 YOU
TikTok Ads £4–£10 YOU
YouTube Ads £8–£25 YOU
Facebook Feed £7–£14 YOU
LinkedIn £20–£45 YOU
Need a lower CPM?
Buying followers gives an effective CPM under £1 — no auction, flat pricing
About this tool
How accurate is this?
Our formulas are based on publicly available benchmarks from Influencer Marketing Hub, Hootsuite and Later. Estimated to be within ±15% accuracy.
Is my data stored?
No. Every calculation runs locally in your browser. There is no sign-up and nothing is sent to a server.
Can I use this commercially?
Yes. Feel free to use this tool for your own work, clients and pitches. A link back to ukfollowers.co.uk is appreciated.