CPM Calculator

Work out Cost per Mille (CPM) and compare against industry benchmarks.

Campaign data

Ad spend

Impressions

CPM

£0.00

●Average

Industry benchmarks

Instagram Feed £5–£12

Instagram Reels £3–£8

TikTok Ads £4–£10

YouTube Ads £8–£25

Facebook Feed £7–£14

LinkedIn £20–£45

Need a lower CPM?

Buying followers gives an effective CPM under £1 — no auction, flat pricing

How accurate is this?

Our formulas are based on publicly available benchmarks from Influencer Marketing Hub, Hootsuite and Later. Estimated to be within ±15% accuracy.

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Is my data stored?

No. Every calculation runs locally in your browser. There is no sign-up and nothing is sent to a server.

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Can I use this commercially?

Yes. Feel free to use this tool for your own work, clients and pitches. A link back to ukfollowers.co.uk is appreciated.