Instagram Reach Calculator

Estimate your organic reach per post.

Your account

Followers

Account type

Estimated reach per post

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Reach distribution

5.0%

7.5%

10.0%

12.5%

15.0%

17.5%

20.0%

Reach depends heavily on post recency, content type and hashtag strategy. Reels average 30–50% higher reach than feed posts.

Boost your reach

More followers means a larger absolute reach per post

How accurate is this?

Our formulas come from publicly available benchmarks by Influencer Marketing Hub, Hootsuite and Later. Estimated to be accurate within roughly ±15%.

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Is any data stored?

No. All calculations run locally in your browser. There's no need to create an account.

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Is commercial use allowed?

Yes. You can use this tool for your own work, clients and pitches. A link back to ukfollowers.co.uk is appreciated.