Influencer ROI Calculator

Calculate ROI and ROAS for any influencer campaign.

Campaign results

Campaign spend

Revenue (attributed)

ROI

● Marginal

ROAS

0×

Break-even at

£0

Margin above BE

£0

Industry benchmark: strong influencer campaigns hit 5–7× ROAS. Below 2× — time to optimise.

Amplify your campaign reach

Boost the creator's follower count before launch — more reach, higher ROAS

How accurate is this?

Our formulas are based on publicly available benchmarks from Influencer Marketing Hub, Hootsuite and Later. Accuracy is estimated at within ±15%.

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Is my data stored?

No. All calculations run locally in your browser. You don't need to create an account.

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Can I use this commercially?

Yes. Feel free to use this tool for your own work, clients and pitches. A link back to ukfollowers.co.uk is appreciated.