Instagram
Tool 1.1 · Instagram
Instagram Engagement Rate Calculator
Work out your Instagram engagement rate from followers, likes and comments. Compare against industry benchmarks.
Your numbers
Enter your last 10-post averages for the most accurate score.
Engagement rate
0.00%
<1%
Low
1–3%
Avg.
3–6%
Good
>6%
Top
Tip:
Low engagement?
Boost your reach with more followers — from £1.99
About this tool
How accurate is this?
Our formulas are based on publicly available benchmarks from Influencer Marketing Hub, Hootsuite and Later. Accuracy is estimated at within ±15%.
Is my data stored?
No. All calculations run locally in your browser. You don't need to create an account.
Can I use this commercially?
Yes. Feel free to use this tool for your own work, clients and pitches. A link back to ukfollowers.co.uk is appreciated.